Five [5] Step * A - R - K - A -D Strategy™

[Step 1] A - Assessment
The purpose of the assessment stage is to evaluate and research your business brand, target market, and potential visitors and audience. After which we build a customer personas or profile and their - User Journeys.

It is here where we outline the Who, What, When, Where, Why & How of your creative content.

Based these finding we create visitor "A.D landmarks profiles™" about who your audience is, what they are interested, and how they like to get their information. Every industry has a connection portal. We find where your customers are meeting online and review the latest trends and topics. By becoming aware of the technologies and content platforms that your audience connects to for their digital insights, we will be able to keep our fingers on the on pulse of what new and trending.

The rest of the content marketing process moving forward is built on these established A.D landmarks™.

[Step 2] R - Realization

In this process we identify what offline products and online digital services your company will need; turning the findings of your A.D landmarks™ into content A.D Cornerstones™.

This stage will hyper link the A.D landmarks™ profiles found in the assessment stage and translate them to creative content that arkad.digital will create and disseminate.

Our task will include, using the assessment research and A.D Cornerstones™ to build outlines and storyboards of the creative content and topic reader headings. Build targeted keyword lists, initiate Google analytics data and create optimization funnels that will allow users to find content more effectively. Build content plan and distribution list including high-level theme calendars and editorial calendars.

[Step 3] K - Knowledge Creative Content Creation (KCCCC)
The knowledge creative content creation (KCCC) stage involves two different phases: storytelling and content creation. Here we customize and design content solutions to that will answer these questions.

What is the message that you want users to buy into?
What A.D landmarks™ are being used to support your message?
What is the call to action of your message?

In the creation phase, the design starts and ends with your business goals at the forefront of the KCCC process. To build and optimize web content, we will apply the A.D landmarks™ found in the Assessment stage, to focus like a laser beam on your users’ desires and needs. Great content design drives results and delivers positives KPI (Key Performance Indicators) returns in the best possible package. Don’t just make it look good; make it look great.

[Step 4] A - Audience Connection
We built it, but they don’t necessarily come. Content marketing is the key stage to getting the right results for your digital content investment. Having a well designed website and social media channels do not equate to web traffic. It takes smart social and paid planning, savvy SEO (Search Engine Optimization) and SEM (Search Engine Marketing) and more to get eyes on your content. And it takes more than raw number know-how to identify what works to amplify your message.

Based on the information outlined in the Assessment phase, will know where you audience gets their information. This stage is where we make sure your content shows up in those places, at the right time, optimized to perfection.

It is about getting, having and maintaining your audience connection. We build content, we share it and you will have a brand bonding moment which will generate a storytelling dialogue. We publish these moments across channel, listen and interact with audience members to gather feedback to validate or refine your call to action and content A.D Cornerstones™.

[Step 5] D - Data and Determination
Data is royalty; both King and Queen! In this stage we measure and analyze the results and responses from our campaign content based on the marketing goals and KPIs. We high five and cheer for all the successes but we also determine whether there are ways to improve progress. By analyzing the data and generating reports across media channels; owed, earned, and paid, we will refine A.D landmarks™ and make recommendations based on your content marketing goal.

While working through the five [5] step A - R - K - A -D Strategy™ process, our services are keys our proven success. In case you’re wondering what our expertise are, click here to take closer look at the most popular services here at arkad.digital.

Call us today at 626.771.3130 or email now @ liberate.possibility@arkaddigital.com for free local business marketing audit.